Tennis Canada

A study by Canadian Women & Sport in partnership with Canadian Tire Jumpstart Charities discovered that one in three girls drops out of sports during teen years while only one in ten boys does the same. Women represent 40% of the world’s athletes, yet they receive only 4% of sports media coverage. Tennis Canada and National Bank of Canada partnered to bring gender equality in tennis, marking this program with a spot staring Bianca Andreescu.