LudoLudo

LudoLudo is a circular toy library offering subscriptions to premium wooden toys. The brand challenges traditional ownership models by providing age-appropriate toys that support development while reducing environmental impact.

The brand identity needed to embody circular principles without typical "green" clichés, appeal to design-conscious parents and capture childhood joy.

The solution features a logo where circularity is inherent in the mark itself, with a vibrant colour palette that intentionally breaks from expected environmental codes. The visual system balances sophistication with playfulness, demonstrating how circular business models can feel fresh, accessible, and desirable.