Protect Our Winters (POW)

is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. Climate change has put outdoor playgrounds at risk. At Sid Lee Montreal, we created The Outdoor State, a campaign to stand for these playgrounds together, and protect them for our future. In parallel to the campaign, we rebranded POW, with a new graphic system and new colors to reflect the energy of POW.